So there I am, I actually took some friggin action, wrote an article…Made some ads…launched a campaign…NOW WHAT!
While waiting for Google/Yahoo/MSN/Plenty of Fish/Facebook to approve whatever random crap I slung up on their sites to make some moolah I find myself relaxing.
I justify my stangancy by the fact that I took ‘some’ action…but now what?
This is something I have been struggling with for awhile now. The funny part is it usually happens after I have struck some sort of success on a campaign recently.
For instance, I had a Bingo CPA offer crush it on Facebook for about 3 weeks. I’m talking $300+ a day…man, I could afford to be lazy right? Guess again…
Apparently Bingo/Poker offers are not allowed on FB and this one “snuck” through some how…fuck! There goes that cash cow…
But I noticed something funny (and I have been noticing it more recently too), whenever I take action, hit it out of the park, or generally ‘do something’ I tend to relax.
I step back and admire how clever I thought I was for coming up with some ‘out of the box’ angle on a friggin dating offer on FB or a Biz-Op on Google, or whatever…
Then a few days go by as I wait for the results…What an idiot! In those precious days following a launch I could have been launching something else. BUT WHY DONT I? (If you have some sort of clarity to provide email me).
Anyway, WHAT IS THE POINT OF THIS RANT?
Well iI am officially drawing my line in the sand…
I will continue to launch, launch, launch…
INSTEAD OF,
launch…wait and see….launch….wait and see…cry, weep, poop my pants… or sometimes CHEER!
Are you with me?
{ 1 comment… read it below or add one }
Hey Chris, I think we all suffer from that syndrome a little bit. I recognised it in my behaviour too across a whole range of industries so I know it ain’t confined to online. I think in online operations it is maybe more frequent because its easier to go into the relax zone and come off target – loose a little focus. Working from home and alone exasperates this. I think as entrepreneurs and marketers our business is risk. We deal in trying things out for which we have no definable exact projection of return or even success. We learn to not ‘expect’ as a damage limitation for when things don’t actually work out, so we can pick ourselves up again and try another campaign/different approach. What happens is that when our efforts do hit the board, get some traction, produce a return – we breathe deeper, easier and relax a little. Its our way of absorbing a little of the reward in a non monetary fashion – hey and it feels good too! But we know we shouldn’t after the event. So it maybe an inbuilt trait that we tend to gravitate towards as part of our pre wired risk avoidance make up. I personally try to enjoy it momentarily but then get back on the train, recognise I’ve come off focus, enjoy a little reward, do a little pat on the back and then dive back in and try to ramp it up on the back of the energy created. Always easier said than done though, but I’m getting better. Thanks for your post, I’m on a journey myself – can you send me any examples of the launches you’re doing so I can get a flavour for your efforts?? I caught your comment on James Shramko’s site – his post about basecamp and outsourcing. Cheers Jay